Tracsoft
We believe in partnership with out clients. By combining your industry experience with our know-how, we create tech solutions that work for you.
The majority of our clients are from referrals. We've been a trusted partner around the greater Columbus area since 1998. Our team provides excellent customer service and maintains an A+ rating with the BBB.
Is Google Still Working for Your Business? What AI Search Is Doing to Local Visibility
AI search is changing how local businesses get found on Google. Learn what AI Overviews mean for your visibility and what to do about it.
AI search is changing how local businesses get found on Google. Learn what AI Overviews mean for your visibility and what to do about it.
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What AI Overviews Did to Local Business Traffic
We reviewed 45 live Google Analytics accounts to find out what AI Overviews actually did to local business and nonprofit traffic. Traffic did not collapse. It moved.
We reviewed 45 live Google Analytics accounts to find out what AI Overviews actually did to local business and nonprofit traffic. Traffic did not collapse. It moved.
Read full post on tracsoft.com
Email Marketing Is Still Your Best ROI. Here’s How AI Makes It Even Better.
Email marketing still delivers $42 for every $1 spent. Here's how AI email automation helps small businesses in Columbus get better results with less effort.
Email marketing still delivers $42 for every $1 spent. Here's how AI email automation helps small businesses in Columbus get better results with less effort.
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You’ve Been Burned Before by Marketing Agencies. Here’s Why That Matters and What’s Different This Time.
If you’ve hired a marketing agency before and it didn’t go well, here’s the short version: it probably wasn’t your fault, and it wasn’t a fluke. Most bad agency experiences come down to the same three failures: promises that were bigger than the plan behind them, work handed off to someone without the capacity to
If you’ve hired a marketing agency before and it didn’t go well, here’s the short version: it probably wasn’t your fault, and it wasn’t a fluke. Most bad agency experiences come down to the same three failures: promises that were bigger than the plan behind them, work handed off to someone without the capacity to
Read full post on tracsoft.com
Can AI Help With Local SEO? What Columbus GA Business Owners Should Know
AI is changing search, but local SEO is more resistant than most. Here's what Columbus GA business owners should actually do about it.
AI is changing search, but local SEO is more resistant than most. Here's what Columbus GA business owners should actually do about it.
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How AI Is Changing Custom Software Development for Small Businesses
Custom software used to mean months of waiting and a big invoice. Here's how AI has honestly changed that, and what hasn't changed.
Custom software used to mean months of waiting and a big invoice. Here's how AI has honestly changed that, and what hasn't changed.
Read full post on tracsoft.com
What Google’s AI Overviews Mean for Your Local Business (And What You Can Do About It)
Google AI Overviews are changing how local businesses get found online. Learn what it means for your Columbus, GA business and what to do about it.
Google AI Overviews are changing how local businesses get found online. Learn what it means for your Columbus, GA business and what to do about it.
Read full post on tracsoft.com
Most Columbus Businesses Are Invisible on Google. Here’s the Data to Prove It.
If you’ve ever searched for a home service or professional service in Columbus and wondered why your competitor keeps showing up while your business doesn’t, this post is probably going to answer that question. We have done an audit of 450 Google Business Profiles across the Columbus, GA and Opelika, AL area. We wanted a
If you’ve ever searched for a home service or professional service in Columbus and wondered why your competitor keeps showing up while your business doesn’t, this post is probably going to answer that question. We have done an audit of 450 Google Business Profiles across the Columbus, GA and Opelika, AL area. We wanted a
Read full post on tracsoft.com
Tracsoft Launches “AI Learning Series” to Help Small Businesses Thrive in the AI-Driven Economy
FOR IMMEDIATE RELEASEJanuary 31, 2026 SUMMARY – Tracsoft has launched its AI Learning Series, a hands-on workshop program designed to help small business owners, nonprofit leaders, and executives in Columbus, GA and the Chattahoochee Valley gain practical, real-world understanding of artificial intelligence. The series offers in-person and virtual sessions that provide clear guidance, real examples,
FOR IMMEDIATE RELEASEJanuary 31, 2026 SUMMARY – Tracsoft has launched its AI Learning Series, a hands-on workshop program designed to help small business owners, nonprofit leaders, and executives in Columbus, GA and the Chattahoochee Valley gain practical, real-world understanding of artificial intelligence. The series offers in-person and virtual sessions that provide clear guidance, real examples,
Read full post on tracsoft.com
Stop Losing Traffic to AI Overviews: Turn Google Search Console Into Your Ranking Machine
If you’re watching your Google rankings slip while AI overviews dominate the search results, you’re not alone. You spend hours crafting content, optimizing pages, and following best practices, but your traffic flatlines. You’re stuck on page two or worse. You feel invisible to the customers actively searching for what you offer. There is hope…in Search
If you’re watching your Google rankings slip while AI overviews dominate the search results, you’re not alone. You spend hours crafting content, optimizing pages, and following best practices, but your traffic flatlines. You’re stuck on page two or worse. You feel invisible to the customers actively searching for what you offer. There is hope…in Search
Read full post on tracsoft.com