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The Future of AI in Sales Enablement: What Sales Leaders Need to Know
The year 2026 has ushered in a brutal paradox for sales organizations. While we have more data than ever before, the window to influence a buyer has never been smaller. Modern B2B buyers are effectively “ghosting” sales teams until they are 70% of the way through their decision matrix. By the time a rep gets
The year 2026 has ushered in a brutal paradox for sales organizations. While we have more data than ever before, the window to influence a buyer has never been smaller. Modern B2B buyers are effectively “ghosting” sales teams until they are 70% of the way through their decision matrix. By the time a rep gets
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