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Beyond the Bottom Line: The Power of Giving Back
Nathan Phinney, one of the most successful MSPs and the author of Ctrl+Alt+Survive: The Secrets of My Small Business Success,” brought his dynamic message to the XChange and IT Con... read more
Beyond the Bottom Line: The Power of Giving Back
Nathan Phinney, one of the most successful MSPs and the author of Ctrl+Alt+Survive: The Secrets of My Small Business Success,” brought his dynamic message to the XChange and IT Conference in a spirited address on giving back and ensuring your business is about more than just the bottom line. His message set deep roots with the audience from his personal beginning of working with nonprofits to the valuable education about public relations and messaging. A Journey Rooted in Service Nathan first established his company to help meet the informational, communications, and technology needs of nonpro
Nathan Phinney, one of the most successful MSPs and the author of Ctrl+Alt+Survive: The Secrets of My Small Business Success,” brought his dynamic message to the XChange and IT Conference in a spirited address on giving back and ensuring your business is about more than just the bottom line. His message set deep roots with the audience from his personal beginning of working with nonprofits to the valuable education about public relations and messaging. A Journey Rooted in Service Nathan first established his company to help meet the informational, communications, and technology needs of nonprofits, which over time evolved into a position supporting many charities. He learned through this that it really helps not only the community but also the business. Lessons from the 80s: Technology and Humanity One thing that really popped for me was Nathan’s opening, where he showed pictures of the popular 80s TV shows Knight Rider and Airwolf. He compared Knight Rider—a show about advanced technology, with AI way ahead of its time, and a man who took that technology and used it to help people—to what an MSP should do today. In other words, the point being raised here is that an MSP should put greater focus on helping others rather than just selling their services. The Power of Words: Eradicating “Just” Perhaps the most striking point during Nathan’s presentation was when he spoke to the use of the word “just.” He told a story working with a manufacturer producing nuts for NASA. In a discussion with an employee, she called their company a “just” nut manufacturer. Nathan thought it a...Read More
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